Wonderhood Studios Appoints First Managing Director in Key Leadership Promotions

Independent creative company Wonderhood Studios is announcing significant leadership changes within its Advertising Studio.

Sam Brown has been named the agency’s first managing director, and David White has been promoted to head of account management.

Since joining Wonderhood Studios in 2020, Sam has led Wonderhood’s flagship account, Three UK, launching its long-term brand platform Life Needs a Big Network and helping the brand reach its highest levels of consideration in eight years.

Sam has also been instrumental in developing and strengthening Wonderhood’s Account Management department, tripling the size of the team, and has been pivotal in the studio’s overall growth, bringing in clients such as YouTube. Finally, Sam has played a crucial role in advancing Wonderhood’s branded entertainment proposition, with the highly successful and BAFTA-nominated Super Surgeons: A Chance at Life for Macmillan Cancer Support.

"Sam’s strategic vision and wealth of ideas have always been a driving force in our clients’ businesses and within our Account Management department. Now, as managing director, she will extend her vision and leadership across the entire agency," said Alex Best, co-founder & CEO of Wonderhood Studios. "As we continue to build a structure designed for growth, we are excited to see what Sam brings to the next chapter of Wonderhood’s journey.”

Sam Brown added, “I am delighted to be expanding my remit beyond the department to become Wonderhood’s first managing director. We have achieved significant growth over the last few years, but our next chapter will be our most exciting yet.”

The appointment follows Wonderhood’s recent investment in Customer Experience, with the hiring of Caroline Parkes as CXO last month, and the launch of two new studios last year – Wonderhood Design & social-first content studio Wonderhood Makers.

As the company continues to grow, this bolstering of Wonderhood’s leadership team will also see David White promoted to head of account management.

David joined Wonderhood two and a half years ago as business director. Since then, he has been instrumental in winning and building key client relationships with Entain and Waitrose, developing key products within Wonderhood’s cross-studio offering and driving the department forward as acting head of account management over Sam’s maternity leave last year.

"David has shown relentless energy and tenacity since joining Wonderhood. We are excited to see his continued success and contributions to our team," said Alex Best.