WMcCann Hires Former CMO André Marques to Lead Creative Department
WMcCann has hired André Marques to serve as the agency’s creative vice-president, effective January, 2018. An art director by trade, Marques has held the role of CMO at Habib’s, one of Brazil’s most popular fast-food chains, with over 450 stores across the country, for the last three years.
“Our mission is to deliver practical and effective results to our clients. Having a creative director with leadership experience in the marketing role of a large advertiser brings us a unique knowledge base and understanding of the challenges faced by our clients. This additional expertise will intensify our assertiveness when taking on any new project,” said Hugo Rodrigues, Chairman & CEO of WMcCann.
Before joining the client side, Marques worked on the agency side, including Africa, which was named Advertising Age’s 2014 “International Agency of the Year,” where he worked with clients such as Brazilian biggest private bank Itaú, AB-Inbev, Walmart, P&G and Heinz. He also held a leadership role as Salles Chemistri, part of Publicis Group, where he worked for clients such as GM and Centauro.
Marques has won awards at the One Show, LIA Awards, El Ojo de Iberoamerica and Festival Lusos.
“When I made the transition from agency creative to marketing executive three years ago, many of my colleagues found it odd. But I wanted to have a more expansive view, and learn a more business-oriented approach. I am confident this experience on the other side of the equation was important for me to better understand the relationship between agencies and clients, and now I return to the agency side with a great deal of knowledge that will help WMcCann serve its clients,” said Marques.
