W+K Shanghai Names Vivian Yong Executive Creative Director

Wieden+Kennedy Shanghai announces the promotion of veteran Vivian Yong to Executive Creative Director, partnering with office’s current ECD Ian Toombs as a creative leader duo working alongside Bryan Tilson, Managing Director of the office.

“Vivian is perfect for this role. For the past six months we've developed a creative chemistry that I believe marks the beginning of new era for W+K Shanghai. I'm thrilled to have her as a partner,” said Ian Toombs, Executive Creative Director of Wieden+Kennedy Shanghai.

“Vivian is a talent we've watched blossom over time. She's fierce, smart, hardworking and an incredible copywriter all wrapped up in a quick to smile package of goodness. We're so happy to be promoting another creative woman from within,” said Colleen Decourcy, Chief Creative Office of Wieden+Kennedy.

Born and raised in Hong Kong, Vivian began in 1999 at M&C Saatchi, Ogilvy and McCann Erickson living between London and Hong Kong while simultaneously working as a multilingual cultural journalist, goldsmith and creative partner of a fashion photography studio before joining W+K Shanghai as a creative director in 2012.

She has created multi-platform campaigns for Nike, P&G, Corona and Cathay Pacific Airlines as well as successful China-based campaigns for Tiffany and Levi's that were adapted globally. Most recently, she was instrumental in winning BMW. Vivian believes that stepping up as the newest ECD of W+K in the world's most rapidly evolving advertising landscape will keep her sense of adventure and ambition alive and well.

“Five years in W+K Shanghai has assured me that this is a truly unique office in a unique market. We have the best creative talent in the region devoted to making the best work of their lives. I am excited to partner with Ian to flourish the creative power of this office and create culturally impactful campaigns for China,” said Vivian Yong.