W+K Portland Goes Western for Latest Old Spice 'Perfect Ending' Spot
Steve Ayson (MJZ) has directed the latest series of Wieden+Kennedy Portland's typically irreverent and comedic ads for Old Spice.
The Perfect Ending spot features a composed piece by Philip Kay whose aim was to create a track that paid homage to traditional Western scores and the music was played straight in order to emphasise the comedy of the spot.
The film was shot on 16mm to help give it the feel of an authentic Western and in keeping with this Philip Kay used the same tape machine and vintage effects unit that Morricone used on many of his scores.
Brand: Old Spice
Creative Agency: Wieden+Kennedy Portland
Music and Sound
Music Sync: Woodwork Music
Composer: Philip Kay
Category: Beauty/health , Shampoo
Genre: Music & Sound Design