W+K NY and Duracell Save Christmas For Snowed-in Parents With Battery Delivery

It's late Christmas eve. You're wrapping your children's presents. You were able to get your hands on the Hottest Gift of 2016 only to notice 'batteries not included.'  Not again. The kids are asleep. It's freezing outside. The stores are closed. You can't go out now!

Worry not! Forgetful parents in the Midwest this year were able to request the trusted power of Duracell via The Duracell Express, servicing the Chicago, Milwaukee and Minneapolis areas with deliveries of batteries right to their doorsteps. 

On Christmas eve, parents could visit duracellexpress.com from noon til midnight and enter their address and relevant delivery info. From there, Duracell delivered a free battery bundle to their door while supplies lasted.  

W+K New York were the agency behind the idea, which resulted in over a ton of batteries being delivered.