W+K Boogie with New Southern Comfort

Southern Comfort's Whatever's Comfortable campaign champions the attitude it takes to be yourself, and celebrates those people who captivate us because of it. "Dance", the fourth spot in the campaign, honors perhaps one of the purest forms of self-comfortableness – dancing. 

 

In casting for this campaign, we searched all over the world for people who dance to the beat of their own drum. Or synthesizer. Or whatever musical instrument they're into. Just like previous spots - "Beach", "Shampoo", "Karate" – our character featured in "Dance" embodies the Whatever's Comfortable attitude. He's dancing like the entire Internet isn't watching. 

 

The song featured is “Estrelar” by Marcos Valle. 

CLIENT                Southern Comfort
PROJECT NAME    Southern Comfort Brand 2013
SYNOPSIS OF SPOT    We all like music, but there is no one way to dance to a particular song. Whatever's Comfortable.
FORMAT    TV
CLIENT CONTACT    Mark Bacon, Lena DerOhannessian, Claire Westlake
LAUNCH DATE    
DURATION OF CAMPAIGN    

W+K NEW YORK
Executive Creative Directors    Scott Vitrone and Ian Reichenthal
Creative Directors    Jimm Lasser
Creatives    Cyrus Coulter and Dave Canning
Producer    Orlee Tatarka
Head of Business Affairs    Sara Jagielski
Head of Content Production    Lora Schulson
Account Team    Toby Hussey, Molly Friedman
Strategic Planner    Ben Alter
Digital Strategist    Marshall Ball

PRODUCTION
Production Company    Biscuit Filmworks LA
Director    Tim Godsall
Executive Producer    Holly Vega
Line Producer    Rick Jarjoura
Director of Photography    Darko Suvak

EDITORIAL 
Editorial Company    Mackenzie Cutler
Editor    Gavin Cutler
Post Executive Producer    Sasha Hirschfeld

VFX
VFX Company    The Mill

MUSIC + SOUND DESIGN
Song    “Estrelar”
Artist    Marcos Valle
Music Supervisor    Andrew Charles Kahn
Music Supervision Company    Good Ear Music Supervision

MIX
Mix Company    Sonic Union
Mixer    Steve Rosen