W+K Amsterdam Gives Children a Voice in the Darkness for Kids Charity

Calls for help from over 150 million children have gone unanswered in the last 10 years. Why? Because globally child helplines don’t have the resources they need. Free Our Voices, is highlighting their plight by asking people to pledge their names and voices via an interactive online petition.

Created by Wieden+Kennedy Amsterdam’s in-house creative incubator - The Kennedys - The second Free Our Voices film for the campaign shows a young girl whose voice literally pierces the darkness. Shot in dark 500m tunnel, light installations respond in real time to the girl’s vocal sound waves, resulting in a visually stunning and impactful manifestation of Child Helpline International's primary goal to ensure all children can be heard.