WizKid's Ghetto Love: the Epitome of African Roots and Dancehall-Inspired Sounds

With deep roots in Africa and music videos, and having collaborated with a strong stable of international artists and brands across the African continent, this collaboration with WizKid was a perfect fit for both Adriaan and FAMILIA.

"Adriaan has a profound sense of youth culture and this really shines through in his work. He manages to capture unique African scenarios in an original way, a look that has defined his signature style." - Toby Walsham, Executive Producer at FAMILIA.

"This video for Ghetto Love was a way to bring the Wizkid back story to life. It’s a tribute to the place that shaped him, and to the never-ending hard work and hustle that got him where he is today. The video captures surreal visuals of Wizkid’s success and cuts to him looking back at where he came from. I love how this video transports his fans to Lagos, giving them glimpse into his Nigerian heritage."  - Adriaan Louw, Director.