WithFeeling Taps into Joy for GAME 'Never Grow Up' Campaign

The Specialist Works contracted WithFeeling, a music and sonic branding company, to compose and produce an upbeat and joyful score and sound design that would reflect positively on the GAME brand and its mission. For the brand films and the campaign as a whole, the creative team and composers collaborated closely with the rest of the campaign team to compose an original score.

Check out the work here.

The upbeat and catchy music that was carefully curated for the promotion, had a significant impact in attracting and captivating audiences of all ages. The musical selection was instrumental in bringing the campaign message to life and creating a memorable experience for listeners, it was a vital ingredient in the recipe for the campaign's success. Timed to coincide with people's interest in holiday shopping, the campaign's first 30-second advertisements debuted on BVOD on November 4th and the first 60-second spots debuted on linear TV on December 1st. The campaign was planned to run until the day before Christmas and included social and digital activities on YouTube, TikTok, and social media platforms.

Massive UK TV Campaign

The opportunity to work on such a massive UK TV campaign was thrilling for the team at WithFeeling, and they loved seeing its efforts come to life on screen. The team put a lot of thought and imagination into coming up with a score that would complement the ad's tone and the GAME UK brand. The final product was an upbeat and catchy score that would undoubtedly increase the enjoyment the intended audience experienced.

It was obvious that everyone was working together to achieve a similar goal. What's Possible Creative Studio wowed us with their fresh ideas, and The Specialist Works astonished WithFeeling with their in-depth knowledge of its demographic and expert media strategy.

More to come!

As a team, WithFeeling are thrilled to have contributed to a campaign for GAME UK that was so successful with its intended demographic; the team hope to have more opportunities to do so in the future. As a music and sonic branding company in Dubai, WithFeeling are proud to have played a part in the campaign's success. The team plan to use its talents to assist other companies in giving their customers a more immersive and emotionally impactful marketing experience.

​www.withfeeling.com/work​