WiTH Collective has appointed M&C Saatchi
strategy director Alex Roper (right) to the newly created role of group
planning director, charged with helping the agency stay at the leading
edge of ideas, technology and data driven marketing techniques.
The
role forms part of the agency's trans-Tasman growth plans, and will
work across Sydney, Auckland and Melbourne - in line with future
expansion plans.
Roper joins after five years in strategy at
M&C Saatchi, and five years at FCB Global where he worked in account
service in London and as head of digital firect in Australia. Roper
brings a wealth of experience with blue-chip clients, notably Optus and
Commonwealth Bank of Australia, and a passion for the WiTH business
model.
WiTH CEO and co-founder Justin Hind (above, right) said it is Roper's shared belief in
the future of customer marketing grounded in creativity, data and
technology that made him a perfect fit.
Says Hind: "We're very
excited to welcome Alex aboard in this new role. His pragmatic and
collaborative nature aligns perfectly with our business, our clients and
the way we work. His strategic mind complements, and will push, our
current team, and help us deliver amazing results for our clients."
As
group planning director, Roper will work closely with Hind and CCO
Steve Coll to help raise the creative and strategic thinking of projects
across clients and the company.
Says Roper: "I can't wait to
start at WiTH Collective. Their vision for expansion and clear role
within the ever-growing Dentsu Aegis Network make it a really exciting
time to join and help make those plans a reality. And they're a terribly
nice group of people."
Roper will join the team on 28 August.