Winnebago Motorhomes Names Barkley as New Lead Creative Agency

Winnebago has named Kansas City-based Barkley as its lead creative agency for its Motorhome business unit following a review.

Barkley is tasked with a relaunch of the brand across consumers, owners and dealers. In addition to the insight-driven brand campaign, Barkley will be offering an integrated strategy across point-of-sale, collateral, digital media, social media, CRM and website.

“Barkley didn’t bring us just another ad campaign, they brought us a strategy that addressed the design, innovation, and culture within Winnebago vehicles while reaching the large group of fans that make up the Winnebago community,” says Matt Smith, director of marketing - Motorhomes at Winnebago.

“Winnebago has experienced popularity and significant growth with experience-seeking millennials. We are excited to apply our years of millennial research to a new generation of Winnebago fans,” says Barkley CEO Jeff King.