Wink Asks If You Are Ready to Mailchimp Your Marketing?

Intuit Mailchimp introduces its latest campaign, Mailchimp Your Marketing, designed by in-house creative agency Wink. The campaign encourages sceptical marketers to embrace Mailchimp's advanced marketing toolkit and embark on a journey that is truly designed to push every marketer to do their best work.

From conception to execution, this campaign was designed to show marketers what Mailchimp can do, and in true Wink fashion, it pushes the boundaries in more ways than one, including: 

Using Generative AI to prototype the look and feel of the campaign: The use of Gen AI allowed the team to perfect the art direction and wardrobe for the campaign – a process Wink is quickly becoming an expert in.

Demonstrating Wink's expertly absurd approach to B2B marketing: Wink’s greatest strengths lie in its knowledge of Mailchimp's business, its dedication to customers, and its ability to find creative solutions to B2B concepts while staying true to the brand's authentic look and feel. 

Effectively communicating how to ‘Mailchimp Your Marketing’: The campaign demonstrates how the Mailchimp platform stands out with advanced automations, intelligent segmentation, multichannel capabilities, and Al-powered content creation –  all while exemplifying what it means to ‘Mailchimp Your Marketing’ by making a company's marketing… well… Mailchimp-y! 

“For this campaign, we really wanted to prove and show marketers how our products and platform can really impact their ROI.  But not in a b2b boring way, we wanted to make it fun and irreverent, allowing our distinct personality and advanced features to come through.” said Amber Worrell, creative director at Mailchimp, Wink

“We’re trying to shift perceptions and show marketers we’ve got the goods. Our platform has evolved and marketers may not be aware of our leading AI capabilities and large data set that can help marketers create more personalised interactions to increase revenue and Mailchimp their marketing, which they can do with our advanced automations pre-built custom journeys, predictive segmentation tools and our new SMS capabilities. I think marketers around the world will be pleasantly surprised with how we’ve been innovating. And we’re just getting started.” said Jeremy Jones, global head of creative at Mailchimp, Wink.