Wingstop Brings the Flavour in New Campaign from Leo Burnett Chicago

Wingstop leveraged its wing expertise to create the Full Flavor Fix, an unparalleled, limited-time experience featuring whole wings. The deal includes 15 whole wings in three of Wingstop’s 11 flavours – like Lemon Pepper, Mango Habanero, Spicy Korean Q or Hickory Smoked BBQ – along with two dips and a large seasoned fry for $17.99.

To celebrate, the brand is launching two spots, running today through November 9th, featuring fans getting their Full Flavor Fix on for football and streaming gatherings with family and friends. The spots were created by Leo Burnett's Chicago office. 

The whole wing encompasses both drums and flats to bring the best of both worlds together in an all-new experience, crispy in texture and packed full of flavor. The whole wing was made for wing lovers who don’t mind using both hands to go all-in on their quest for full flavor. As Wingstop’s latest innovation, whole wings join the brand’s menu offerings of classic wings, boneless wings and tenders.

“As the Wing Experts, fans look to Wingstop when they’re craving a unique dining experience, defined by unrivalled craft and bold variety – both in our flavor and menu offerings,” said Maurice Cooper, chief growth and experience officer. “So, why wouldn’t we introduce whole wings? We’re always looking to elevate the wing-eating experience and create new ways to enjoy Wingstop’s signature flavor, and we’re excited to bring the Full Flavor Fix to our fans.”