Why Independent Bought 100 PCs, 300 Fridges & a Car for Avios

101 & Independent film have launched the newest spot for Avios, 'The Big Reward'

The spot, directed by Ed Sayers, sees various people nominate loved ones for the Avios Big Reward, a prize that includes free flight tickets. To get these tickets, 101 & independent films bought 100 laptops, printers, ink cartridges and more to rack up one million Avios points. The food, PC's and other items were then given to families & people in need.