Why Hasan&partners' Ami Hasan is Getting Nude for Eurobest

To celebrate the arrival of Eurobest in Helsinki, Ami Hasan, boss of hasan&partners and Perfect Fools, has filmed a video guide to Helsinki, featuring himself in a sauna, clad only in a towel and some protective pixels. 

It's not the first time he's put himself out like this. Earlier this year he was filmed being given the electric shock treatment while being interviewed on the radio about the acquisition of Perfect Fools earlier this year. Listeners were able to send shocks to Ami if he was talking rubbish.