White Square International Advertising Festival Announces Winners
On June 11th, the
Award Ceremony of the winners of one of the largest creative events in Europe
– International Advertising
Festival White Square this year was the first time held in combined
online / online format. Headliners of business program were
presented by creative directors both of networks and local agencies from more
than 25 countries of the globe, holders of numerous festival awards including
more than 400 Cannes Lions in total. Most of them were jury of the festival this year.
At White Square 2021 7 international jury line ups worked in the format of online conference: Creative, Branding, Marketing, Digital, Media and Mass Media jury. Grand Prix of the festival was decided by Grand Jury represented by jury Chairmen of main line-ups.
This year 901 entries from 25 countries competed for festival awards in contest categories: Creativity, Branding, Marketing, Marketing Effectiveness, Media, Digital and Craft.
Congratulations to the winners!
Grand Prix
- entry Apartmenteka, agency Instinct, Russia
- entry Vivienne Sabó is changing views, agency SOCIALIST, Russia
Special Prize from Grand Jury: Green Square
- entry Birds Will Be Back, agency Havas Turkey
CREATIVE - F. FILM
F1 TV / Screens
Gold
- entry Food Waste Apocalypsis, agency Instinct, Russia
Silver
- entry George from 1973, agency Leo Burnett Moscow, Russia
- entry An Inspired Pigeon, agency Voskhod, Russia
Bronze
- entry Separation, agency Havas Creative Group Russia
Short-list
- entry Tele2 mobile internet "Follow yourself", agency NOT PERFECT RIGA, Latvia
F2 Online
Silver
- entry Snickers Crisper Fest, agency BBDO Moscow, Russia
- entry I don’t buy it Act 1, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)
Bronze
- entry George from 1973, agency Leo Burnett Moscow, Russia
- entry Do what only you can do, agency Voskhod, Russia
- entry I don’t buy it Act 3, agency Marvelous LLC, Russia (moved from F3 Film for non-profit / charity)
F3 Film for non-profit / charity
Gold
- entry Police Cartoons, agency Zebra Hero, Russia
Bronze
- entry Disappearing Stories, agency Mozga Studio, Russia
- entry Dolphin - Movie, agency Re:evolution / emg, Russia
Short-list
- entry How many times to repeat? Dementia – Aggression from series of entries How many times to repeat? Dementia, agency MOVIE, Russia
O. OUTDOOR
O1 Billboards
Bronze
- entry New Year wish, agency AIDA Pioneer, Belarus
O2 Posters
Gold
- entry The Last Spark of Communism, agency White Rabbit Budapest, Hungary
Silver
- entry Shot on a Miele oven, agency Serviceplan Russia
O4 Ambient
Silver
- entry Hayrat, agency Havas Turkey
Bronze
- entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
O6 Outdoor for non-profit / charity
Bronze
- entry The Punch, agency ART UNION, Russia
P. PRINT
P1 Print
Silver
- entry GEORGIA BY POST, agency REDBERRY, Georgia
Bronze
- entry Sports Notes_Run from series of entries Sports Notes, agency GForce/Grey, Kazakhstan
Short-list
- entry The Prescription, agency 19/84, Russia
P2 Publications
Bronze
- entry Ad Moms, agency Possible Group, Russia
R. RADIO & AUDIO
R1 Radio & Streaming
Gold
- entry World’s Smartest Radio Spot, agency Publicis Emil Turkey
Bronze
- entry deliver the goods, agency proof., Bulgaria
R2 Innovation in Radio & Audio
Gold
- entry Birds Will Be Back, agency Havas Turkey
Silver
- entry Laundry Records, agency Serviceplan Russia
Bronze
- entry Speed Limited Radio Spots, agency Publicis Emil Turkey
K. INTEGRATED
K1 Omni-channel Campaign
Silver
- entry I DECLARE, agency PHENOMENA SARL, Lebanon
Bronze
- entry HAPPY MINISO NEW YEAR, agency REDBERRY, Georgia
- entry In the name of women, agency Mosaic, Russia (moved from K9 Non-profit / charity campaign)
K2 Digital Campaign
Gold
- entry Apartmenteka, agency Instinct, Russia
Silver
- entry GEORGIA BY POST, agency REDBERRY, Georgia
Bronze
- entry Diagnostics in Fashion, agency Havas Creative Group Russia
K3 Social & Influencer Campaign
Gold
- entry George from 1973, agency Leo Burnett Moscow, Russia
Silver
- entry Laundry Records, agency Serviceplan Russia
Bronze
- entry Snickers Crisper Fest, agency BBDO Moscow, Russia
K4 Brand Launch / Re-launch Campaign
Gold
- entry George from 1973, agency Leo Burnett Moscow, Russia
Bronze
- entry Hamcolates, agency Serviceplan Russia
K5 Brand Loyalty Campaign
Bronze
- entry GEORGIA BY POST, agency REDBERRY, Georgia
K6 Breakthrough on a Budget
Gold
- entry ANTYfest, agency Voskhod, Russia
Silver
- entry Diagnostics in Fashion, agency Havas Creative Group Russia
K8 Creative Strategy
Silver
- entry George from 1973, agency Leo Burnett Moscow, Russia
- entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
Bronze
- entry Hamcolates, agency Serviceplan Russia
K9 Non-profit / charity campaign
Gold
- entry Disappearing Stories, Mozga Studio, Russia
Silver
- entry Hope to Wear, agency Articul Media, Russia
Bronze
- entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
N. CONTENT & ENTERTAINMENT
N1 Visual branded content
Bronze
- entry Laundry Records, agency Serviceplan Russia
- entry Snickers Crisper Fest, agency BBDO Moscow, Russia
- entry The Endless Letter on Instagram Stories, RT Creative Lab, Russia
- entry Vivienne Sabó is changing views, agency SOCIALIST, Russia
N2 Audio branded content
Gold
- entry Laundry Records, agency Serviceplan Russia
N3 Interactive branded content
Gold
- entry Snickers Crisper Fest, agency BBDO Moscow, Russia
N5 Brand experience
Silver
- entry ANTYfest, agency Voskhod, Russia
- entry Laundry Records, agency Serviceplan Russia
Bronze
- entry GEORGIA BY POST, agency REDBERRY, Georgia
N6 Non-profit / charity
Gold
- entry Police Cartoons, agency Zebra Hero, Russia
Bronze
- entry Dolphin — Eternal stream, agency emg/Re:evolution, Russia
- entry Virtual 3D exhibition of modern art This Is Not a Book. Dmitry Volkov’s collection, Creative agency TRIKO, Russia
CRAFT
J. FILM CRAFT
J1 Direction
Gold
- entry Food Waste Apocalypsis, agency Instinct, Russia
Bronze
- entry An Inspired Pigeon, agency Voskhod, Russia
- entry Bet Planet - Bet you can, agency Perspective Pro, Russia
- entry Making homes, not houses, agency Voskhod, Russia
Short-list
- entry Thanks to the doctors, agency OMD Resolution, Russia
J2 Script
Silver
- entry Police Cartoons, agency Zebra Hero, Russia
Bronze
- entry I don’t buy it, agency Marvelous LLC, Russia
J3 Art Direction
Silver
- entry Do what only you can do, agency Voskhod, Russia
Bronze
- entry Disappearing Stories, Mozga Studio, Russia
- entry #меняйправила with The Glenlivet, agency VEIN, Russia
Short-list
- entry The King's Speech, agency Leo Burnett Moscow, Russia
J4 Cinematography
Gold
- entry Food Waste Apocalypsis, agency Instinct, Russia
Silver
- entry Bet Planet - Bet you can, agency Perspective Pro, Russia
- entry Making homes, not houses, agency Voskhod, Russia
Bronze
- entry An Inspired Pigeon, agency Voskhod, Russia
Short-list
- entry The Beauty of Sharing, agency Voskhod, Russia
J5 Editing
Gold
- entry Do what only you can do, agency Voskhod, Russia
- entry Love-development company, agency Voskhod, Russia
Short-list
- entry Bet Planet - Bet you can, agency Perspective Pro, Russia
J6 Use of Music & Sound Design
Gold
- entry George from 1973, agency Leo Burnett Moscow, Russia
- entry Love-development company, agency Voskhod, Russia
J7 Animation
Gold
- entry Animators For Belarus, Yulia Ruditskaya, Belarus
Bronze
- entry Police Cartoons, agency Zebra Hero, Russia
- entry Adobe x Keith Haring | Creativity For All, agency Bakehouse, Russia
- entry ADOPTED IS NOT ADAPTED. STORY OF MAX from series of entries ADOPTED IS NOT ADAPTED, agency GREAT, Russia
Short-list
- entry Long-awaited reunion, agency Forte, Belarus
J8 Visual effects
Silver
- entry George from 1973, agency Leo Burnett Moscow, Russia
- entry Food Waste Apocalypsis, agency Instinct, Russia
Y. PRINT & OUTDOOR CRAFT
Y1 Typography
Bronze
- entry Shot on a Miele oven, agency Serviceplan Russia
Y2 Art Direction
Bronze
- entry Shot on oven Miele, agency Serviceplan Russia
Y3 Illustration
Gold
- entry The Last Spark of Communism, agency White Rabbit Budapest, Hungary
Bronze
- entry Ad Moms, agency Possible Group, Russia
- entry Blanket Forts, agency Instinct, Russia
Z. EXCELLENCE IN RADIO & AUDIO
Z1 Excellence in Radio & Audio
Gold
- entry Birds Will Be Back, agency Havas Turkey
MARKETING
A. BRAND EXPERIENCE & ACTIVATION
A1 Channel / Medium
Silver
- entry George from 1973, agency Leo Burnett Moscow, Russia
- entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
Bronze
- entry ULTRA SKILL. How to share values of esports' fans and become a brand for gamers, agency Wavemaker Russia
A2 Brand Experience
Gold
- entry Apartmenteka, agency Instinct, Russia
Bronze
- entry ANTYfest, agency Voskhod, Russia
A3 Technology & Touchpoints
Bronze
- entry Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia (moved from A5 Strategy)
Short-list
- entry 30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia
- entry Pringles Dreamwalkers, agency Re:evolution, Russia
А4 Consumer Engagement
Silver
- entry Wrong Number Operator, agency Yandex Magic Camp, Russia
Bronze
- entry engAGEd gate, getbob agency, Belarus
Short-list
- entry Snickers Crisper Fest, agency BBDO Moscow, Russia
A5 Strategy
Silver
- entry George from 1973, agency Leo Burnett Moscow, Russia
Bronze
- entry #wakeupafter6pm, agency proof., Bulgaria (moved from A6 Campaign)
- entry GEORGIA BY POST, agency REDBERRY, Georgia
A6 Campaign
Gold
- entry George from 1973, agency Leo Burnett Moscow, Russia
A7 Breakthrough on a Budget
Silver
- entry Blanket Forts, agency Instinct, Russia
Bronze
- entry ANTYfest, agency Voskhod, Russia
- entry made with the fruits of diplomacy, agency proof., Bulgaria
A8 Non-profit / charity
Gold
- entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
Silver
- entry Pyros Collection, agency FCB LISBON, Portugal
- entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
Short-list
- entry I don’t buy it, agency Marvelous LLC, Russia
C. PR
C1 PR Practices & Technics
Silver
- entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
Short-list
- entry ANTYfest, agency Voskhod, Russia
C2 Digital & Social
Gold
- entry Blanket Forts, agency Instinct, Russia
Bronze
- entry GEORGIA BY POST, agency REDBERRY, Georgia
C3 Influencer
Gold
- entry George from 1973, agency Leo Burnett Moscow, Russia
C5 Campaign
Gold
- entry George from 1973, agency Leo Burnett Moscow, Russia
Silver
- entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
C7 Non-profit / charity
Silver
- entry Pyros Collection, agency FCB LISBON, Portugal
- entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
Bronze
- entry Disappearing Stories, Mozga Studio, Russia
Short-list
- entry I don’t buy it, agency Marvelous LLC, Russia
H. DIRECT
H1 Channels
Gold
- entry Wrong Number Operator, Yandex Magic Camp, Russia
H2 Data
Bronze
- entry search against violence, agency proof., Bulgaria
H4 Strategy
Bronze
- entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
- entry S7 Visa Recycling, agency GREAT, Russia
H6 Non-profit / charity
Bronze
- entry Disappearing Stories, Mozga Studio, Russia
- entry Settlements (Favelas), agency Inbrax, Chile
- entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
Short-list
- entry Bullying leaves a mark, agency Not Perfect Tallinn, Estonia
I. INNOVATIONS
I1 Innovations
Silver
- entry Speed Limited Radio Spots, agency Publicis Emil Turkey
Special Prize from Marketing Jury: Brave Marketing Director Award
- entry George from 1973, agency Leo Burnett Moscow, Russia
E. MARKETING EFFECTIVENESS
E1 Short-term Creative Effectiveness
Gold
- entry George from 1973, agency Leo Burnett Moscow, Russia
Silver
- entry Vivienne Sabó is changing views, agency SOCIALIST, Russia
Bronze
- entry Pizza of the future: Dodo 2077, tm agency, Russia
Short-list
- entry SEARCH 'N' AMBUSH, agency YELL ADVERTISING, Thailand
- entry REN, agency AIDA Pioneer, Belarus
E2 Long-term Creative Effectiveness
Gold
- entry Apartmenteka, agency Instinct, Russia
Short-list
- entry Mom, I ate well, agency VMLY&R, Russia
E3 Breakthrough on a Budget
Silver
- entry Settlements (Favelas), agency Inbrax, Chile
Bronze
- entry SEARCH 'N' AMBUSH, agency YELL ADVERTISING, Thailand
Short-list
- entry ANTYfest, agency Voskhod, Russia
BRANDING
B. COMMUNICATION DESIGN, B1 Creation of New Brand Identity
Gold
- entry Warm bread and in bed, agency Suprematika, Russia
Silver
- entry Pipndrop, agency Suprematika, Russia
Bronze
- entry DODO PIZZA UK, agency The Clients, Russia
- entry TMW Brand Identity, agency Vozduh brand & communications, Russia
B2 Rebrand / Refresh of an Еxisting Brand
Gold
- entry Milgrad, Depot branding agency, Russia
Silver
- entry Porter & Sail — An identity for the New York travel assistant company, agency Shuka Design, Russia
Bronze
- entry Rebranding "Krupno", SUPERMARKET Branding Agency, Russia
- entry Wanna. Fashion ARketing, Pocket Rocket Agency, Belarus
- entry Itrex. Hungry for challenges, Pocket Rocket Agency, Belarus
- entry Rebrand of Perm Polytech, agency Electric Brand Consultants, Russia
- entry Inzare, Depot branding agency, Russia
B3 Promotional Printed Materials
Bronze
- entry Vertigo, agency Dotorg branding & digital, Russia
B5 Brand Environment & Experience Design
Silver
- entry SlavNY 20XX, The Agency of Wargaming, Belarus
B6 Design-driven Effectiveness
Silver
- entry Rebranding "Krupno ", SUPERMARKET Branding Agency, Russia
B7 Design Craft
Bronze
- entry Ad Moms, agency Possible Group, Russia
Q. DIGITAL & INTERACTIVE DESIGN
Q1 Website design
Bronze
- entry Highway Rock, The Agency of Wargaming, Belarus
X. PACKAGING DESIGN
X1 Packaging of foodstuffs
Gold
- entry Blanc Bleu, Depot branding agency, Russia
Silver
- entry WORKAHOLIC COLD BREW, agency The Clients, Russia
- entry Souvenir chocolate "color of taste", Vsevolod Abramov, Russia
- entry RANA. Spaghetti al nero, agency XPOM, Russia
Bronze
- entry Obeliu crafted vodka, agency Not Perfect Vilnius, Lithuania
- entry Rebranding "Krupno", SUPERMARKET Branding Agency, Russia
- entry Ocard, Depot branding agency, Russia
Short-list
- entry BU_Alcateria, agency AIDA Pioneer, Belarus
X2 Packaging of non-food products
Silver
- entry Stoic. Gloves with strong durability., agency OTVETDESIGN, Russia
DIGITAL
D. DIGITAL
D1 Websites
Silver
- entry Apartmenteka, agency Instinct, Russia
Short-list
- entry Eclipse Code - 2 minute site, agency SLD agency, Russia
- entry Securing Space, agency Possible Group, Russia
D2 Interactive projects
Bronze
- entry Safe-Expression Collection, agency Instinct, Russia
Short-list
- entry Meet a Safer Tomorrow, agency Instinct, Russia
D5 Digital Campaign
Gold
- entry ANTYfest, agency Voskhod, Russia
Bronze
- entry 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia
Short-list
- entry search against violence, agency proof., Bulgaria
- entry Snickers Crisper Fest, agency BBDO Moscow, Russia
D6 Social & Influencer Campaign
Gold
- entry George from 1973, agency Leo Burnett Moscow, Russia
Bronze
- entry I don’t buy it, agency Marvelous LLC, Russia
- entry Laundry Records, agency Serviceplan Russia
Short-list
- entry made with the fruits of diplomacy, agency proof., Bulgaria
D7 Native Advertising
Bronze
- entry Diagnostics in Fashion, agency Havas Creative Group Russia
D8 Branded tech and innovations
Silver
- entry George from 1973, agency Leo Burnett Moscow, Russia
Bronze
- entry MTS LIVE XR, agency Mosaic, Russia
Short-list
- entry Tele2 Gigabeats, agency Affect, Russia
D10 Non-profit / charity
Gold
- entry Police Cartoons, agency Zebra Hero, Russia
Silver
- entry Disappearing Stories, Mozga Studio, Russia
- entry I don’t buy it, agency Marvelous LLC, Russia
Bronze
- entry Dolphin - Palms, agency Re:evolution / emg, Russia
- entry Hope to Wear, agency Articul Media, Russia
- entry Wild Delivery, agency SETTERS, Russia
Short-list
- entry Our country's destiny is now in your hands!, agency Leavingstone, Georgia
- entry Women Should, agency Endorphin, Azerbaijan
Special Award “For Bravery” from Digital Jury
- entry Women Should, agency Endorphin, Azerbaijan
G. MOBILE
G1 Mobile websites
Short-list
- entry Badoo Hotline, agency BALAGAN&BETA, Russia
G7 Social Content
Bronze
- entry The Endless Letter on Instagram Stories, RT Creative Lab, Russia
G9 Non-profit / charity
Gold
- entry Disappearing Stories, Mozga Studio, Russia
T. CREATIVE DATA
T1 Data-enhanced Creativity
Gold
- entry Apartmenteka, agency Instinct, Russia
- entry Water Index, agency Havas Turkey
T4 Use of Real-time Data
Bronze
- entry engAGEd gate, getbob agency, Belarus
T6 Non-profit / charity
Short-list
- entry Dolphin - Palms, agency Re:evolution / emg, Russia
MEDIA
M. MEDIA CAMPAIGN
M2 Low Budget Campaign
Gold
- entry Wrong Number Operator, Yandex Magic Camp, Russia
Bronze
- entry #KIREMES – NOT DIRTY, agency BBDO CA, Kazakhstan
M4 Non-profit / charity
Bronze
- entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
V. CHANNELS
V1 TV & Other Screens
Short-list
- entry George from 1973, agency Leo Burnett Moscow, Russia
V2 Audio Platforms
Bronze
- entry World’s Smartest Radio Spot, agency Publicis Emil Turkey
V4 Ambient Media
Short-list
- entry The Self-Exam Mannequin, agency White Rabbit Budapest, Hungary
- entry New currency in Kazakhstan, agency GForce/Grey, Kazakhstan
V6 Digital Platforms
Gold
- entry ANTYfest, agency Voskhod, Russia
Silver
- entry GEORGIA BY POST, agency REDBERRY, Georgia
Bronze
- entry Diagnostics in Fashion, agency Havas Creative Group Russia
Short-list
- entry "First hugs": online school for parents from Skillbox and Huggies, agencies KB-12, Mindshare, Russia
V7 Mobile
Short-list
- entry 30000 test drives like never before, agency Mindshare, OMD Media Direction, Russia
V8 Social Platforms
Silver
- entry Kotex SOS button, agency Mindshare, Mail.ru Group Innovation department, Russia
Bronze
- entry The Sign of Tenderness, agency VMLY&R, Russia
V10 Branded content
Bronze
- entry Snickers Crisper Fest, agency BBDO Moscow, Russia
V11 Non-profit / charity
Gold
- entry World without doctors, agency emg, Russia
Silver
- entry Dolphin — Eternal stream, agency emg / Re:evolution, Russia
Bronze
- entry Disappearing Stories, Mozga Studio, Russia
W. EXCELLENCE IN MEDIA
W1 Excellence in Media Insights & Strategy
Silver
- entry Water Index, agency Havas Turkey (moved from M1 Integrated Campaign)
Bronze
- entry ANTYfest, agency Voskhod, Russia
- entry George from 1973, agency Leo Burnett Moscow, Russia
W3 Excellence in Media Engagement
Gold
- entry Wrong Number Operator, Yandex Magic Camp, Russia
Bronze
- entry AXE Collision Games, agency Goose Gaming, Russia
Short-list
- entry 30000 test drives like never before, agencies Mindshare, OMD Media Direction, Russia
W5 Use of Programmatic
Short-list
- entry Speed Limited Radio Spots, agency Publicis Emil Turkey
W6 Non-profit / charity
Gold
- entry World without doctors, agency emg, Russia
Mass Media Award
- entry World of Tanks Artbook, The Agency of Wargaming, Belarus
- entry Police Cartoons, agency Zebra Hero, Russia
- entry The Punch, agency ART UNION, Russia
Special Prize of Mass Media Jury
- entry Draniki, agency Salmon Graphics, Belarus
Special Prize from DIGITAL PARTNER OF THE FESTIVAL - Artox Media Digital Group
- Entry A-100 Comics, A-100 Petrol Station Group, Belarus
Special Prize from souvenir partner of the festival – Project 111
- Entry Branding for a carbonated energy drink, PG Brand Reforming, Belarus
The Organiser of White Square festival – Association of Communications and Marketing Agencies of Belarus is thanking all the participants, jury members and partners of the Festival and wishes new wins and inspiration!
