What Marketers Need to Know to Create More Impact with Hispanic Audiences in 2024

In H/L's latest roundtable discussion video, members of H/L’s Multicultural Marketing practice and its internal Latino affinity group, Enrich Mi Gente, discuss what marketers need to know to create more impact with Hispanic audiences in 2024. Join to hear helpful perspectives on what 'general market' means today with the growth of the multicultural majority, an expanding appreciation for cultural fluency and nuance, and the fluidity of individual identity for younger Hispanic audiences.

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Since 1985, H/L has been fiercely independent and making Momentum. The company’s strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR. H/L is headquartered in Oakland, California, with people in 21 states, and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive - to pioneer new ways to push clients’ businesses forward and serve its communities.