Westfield and whiteGREY Celebrate the Magic of Believing This Christmas
Westfield today revealed its Christmas 2023 campaign, 'The Magic of Believing'. Celebrating the spirit of the season where magic takes centre stage; ’The Magic of Believing’ tells the story of 86-year-old Arthur who still believes in Santa, and his Grandson who goes to great lengths to protect his Grandad’s unwavering belief.
Showcasing Westfield as the destination for the festive season, Arthur and his family visit their local centre to sit for a much-loved photo with Santa. More than just presents under the tree, twinkling lights, and delicious feasts - ‘The Magic of Believing’ shares the joy of that time of year when belief in the extraordinary transcends the every day.
Amy Copley, head of brand and content, Scentre Group said, “It should come as no surprise that Christmas is our favourite time of year at Westfield. This year’s festive campaign, ‘The Magic of Believing’, reminds us of the power of coming together at Christmas, and gives us a glimpse of believing in magic at any age. We can’t wait for the festivities to kick off in our centres and we hope this campaign acts as a heartwarming reminder that you’re never too old to believe.”
Chad Mackenzie, group chief creative officer, whiteGREY said, “There’s something about Christmas at Westfield that really brings the magic of the season to life. This campaign celebrates Westfield’s role through a heartwarming story of Granddad and Grandson protecting magic for each other. A beautiful reminder of how the season brings us together.
The campaign will appear in-market via a comprehensive paid media approach, supporting both brand messaging and tactical CTA’s. YouTube, BVOD and cinema brand campaigns will be supported with tactically positioned out of home, alongside Pinterest and audio placements. On owned channels, ‘The Magic of Believing’ leverages the full power of the Westfield ecosystem, running in-centre across SmartScreens, and on web, social, and digital channels.
