Westfield Celebrates Wonder in Three-Part Christmas Campaign via AKQA and Ogilvy

Westfield has unveiled its 2024 Christmas campaign, 'Feels Like Christmas,' an emotive series of films shining a light on the moments that evoke the feeling of the festive season. 

The three nostalgic films portray real life stories from the community about the wonder of Christmas: Dasher, the Daggy Reindeer: an old favourite Christmas ornament, The First Slice: a love story about Nonna's panettone, and Scissors-A-Gliding: a cheerful story of an annual gift-wrapping tradition. 

Amy Copley, head of marketing, brand and content, Scentre Group said, "Christmas is a time to feel - joy, togetherness, excitement and gratitude. Our Westfield campaign spotlights personal stories that feel universal, reminding us to soak up the moments that feel like magic and enjoy the festive fuzzies that make this season so meaningful." 

Chad Mackenzie, chief creative officer, AKQA said, "This campaign was an absolute treat to work on. Starting with real stories and honing in on moments that might seem small on the surface, but are powerfully emotive kick-starters of Christmas, helped take the storytelling to another level, along with the stunning craft from out production partners."

'Feels Like Christmas' will appear in Australia and New Zealand across OOH, radio, Spotify 3D Audio, social, online video and the Westfield mead ecosystem, including in-centre SmartScreens, social and digital channels.

It will be amplified by an earned campaign that uncovers the wellbeing benefits of Christmas, offering some insight into the science behind them and aiming to prompt a cultural conversation about how we all get more this Christmas by turning into the festive warm fuzzies.