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Editors' Choice
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We’re Pretty Sure We’ve Seen the Gorilla in This New Aldi Ad Before

Another Film Company, 6 months, 2 weeks ago

Editors' Choice: Another Film Company’s Mark Denton and McCann Manchester spoof a very famous Cadbury spot

We’re Pretty Sure We’ve Seen the Gorilla in This New Aldi Ad Before

After spoofing John Lewis’ ‘Man On The Moon’ last Christmas, Aldi is again whipping up a storm with this nod to one of Britain’s most iconic commercials ever. 

Created by McCann Manchester and directed by Another Film Company’s Mark Denton, the spot opens on a gorilla sat in a purple room at a set of drums, erring memories of Fallon London’s instantly recognisable rendition of Phil Collins’ 'In The Air Tonight' in ‘Gorilla’ for Cadbury (check that out at the bottom of the page). 

Aldi’s Gorilla is a little less schooled in the art of drumming, but does make up for it with a knack for chocolatey bargain hunting. 


Brand: Aldi

Creative Agency

TV Producer: Amy Mayers

Creative Director: Neil Lancaster

Executive Creative Director: Dave Price

Head of TV / Production: Lucy Moore

Creative Agency: McCann Manchester

Music and Sound

Sound Engineer: Parv Thind


Editor: Sam Jones

Edit Company: Cut+Run

Post Production / VFX

Post Production House: Jam Films

Production Company

Director: Mark Denton

Production Company: Another Film Company

Executive Producer: Tim Marshall

Producer: Nell Jordan

DOP: Miguel Ragageles

Production Manager: Natalie Isaac

Category: Retail and restaurants , Supermarkets

Genre: Comedy , In-camera effects , Visual VFX