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Wells Fargo Credit Cards Presents 'Everything Must Go' Featuring Dove Cameron

14/04/2025
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BBDO's campaign includes a first of its kind shoppable livestream concert for the benefit of the National Alliance on Mental Illness

Multi-platinum singer/songwriter and Emmy-award winning actress Dove Cameron will headline 'Everything Must Go,' a first-of-its-kind shoppable livestream concert event, benefiting the National Alliance on Mental Illness (NAMI). Presented by Wells Fargo Credit Cards, this unique concert will stream live from Dove Cameron’s YouTube and Instagram channels on Thursday, April 3 at 5PM PT / 8PM ET.

During the concert livestream, Dove will debut new music from her highly anticipated album, offering fans a one-of-a-kind experience to hear new music before it’s available.

Dove will curate the set with personal memorabilia from her life and musical journey, giving fans the rare opportunity to own a piece of her story all while benefiting a powerful cause. Through Shopify, fans can purchase items directly from the experience and watch in real-time as items are removed from the stage - even while they are in use. All proceeds from the live concert event will benefit NAMI.

Fans can tune in on Cameron’s YouTube and Instagram to experience this one-of-a-kind show, shop unique items, and show support for mental health awareness.

“This is the kind of show I’ve always dreamed of doing - something intimate, innovative, personal, and rooted in mental health awareness, which is a cause that means the world to me,” said Dove. “My fans have been with me through so much, and I wanted to give them something rare: new music, real moments, and pieces of my story they can literally take home. Partnering with Wells Fargo allowed us to bring this experience to life and support NAMI’s incredible work through something that feels truly special.”

Following a hiatus to prioritise her mental health, Dove released her latest single, 'Too Much,' last month. The high-energy, techno-pop anthem showcases her vocals and is a celebration of individuality and confidence. Dove is also set to return to acting in Amazon’s upcoming thriller series 56 Days, based on the novel of the same name.

Wells Fargo Credit Cards is a proud sponsor of the livestream. Fans who purchase an item with their eligible Wells Fargo credit card will receive their item autographed by Dove Cameron.

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