Weareflink make an Incident for BMW China

Independent Films directors weareflink directed and did all the VFX for this campaign, working once again through CONTRA Production China producing this film (and the print) for ad agency Interone Beijing and BMW China.

 

The main film was intended for and premiered at the launch event of the new updated XM models at a racetrack in Shanghai.The teaser films were launched on a webpage (www.m-force.cn) weeks prior to the event and also uploaded to Youku (Chinese You tube) to the BMW China channel. To be shared through social media (e.g. Weibo - chinese Twitter) http://i.youku.com/u/UMzg0NTcyNjI0

 

The first teaser getting a million plus play in the first 8 days. The main film uploaded on June 09 has already reached close to two million plays !

 

You may also find a 60 minutes video of the event from June 09 on youku at the BMW China channel.

 

weareflink did develop some styleframes and shooting-boards. All live action was shot in three days on location in Germany. We used the interior (cockpit and cargo area) of a military cargo plane.

 

Finding such a plane, with a functioning cockpit and hatchway proved to be quite difficult. Most planes are either in use or in museums and not functioning.

 

We shot one day in the plane and the next two days driving sequences both on runways and off-road on a field. It was three straight cold nights at beginning of April.

 

A huge challenge was the schedule we only had 4 weeks after the editing to complete the film. We had around 100 plus VFX shots ! Out of this there were 30 full cg shots and all else involved a combination of live action and cg elements or extension.

 

All exterior of the plane was CG and all aerial shots were CG. We had to create a nose-art for the plane that would go along with the special M-force unit. The same we did for the wardrobe.

 

The client and agency really wanted this to be a short action film. 

 

View the work here: http://bit.ly/MTW7Gd

 

Credits:

BMW - China - X5M X6M - The Incident 

Client: BMW China Automotive Ltd.

E-Marketing: Weiguo 'Vega' Xie, Yiwei 'Derek' Liu

Agency: Interone Beijing

Executive Creative Director: Maik Lutze

Group Business Director: Eric Yang

Associate Account Director: Michelle Luan 

Production Company : weareflink / CONTRA Productions China 

Executive Producer: Andreas Lampe / Hans Dornseif

Producer : Karsten Müller / Muriel Dornseif

Director : weareflink (repped by Independent in the UK)

Creative Lead: Niko Tziopanos

Cinematographer: Roman Jakobi

Editor: Claudia Kiesling

Lead CG & Compositing Artist: Moritz Gläsle

CG Artists: Lasse Clausen, Alex Heyer, Sebastian Mayer, Philipp von Preusschen, Jaclyn Stauber

Compositing Artists: Markus Gratl, Martin Hess, Michael Welz, Christoph Schröer

Music & Sound Design: Supreme Music Hamburg