We Are Undefeatable and Bill Bailey Introduce Essential 'S.O.F.A.' Fitness Equipment

We Are Undefeatable and Park Village introduce the S.O.F.A. campaign featuring Bill Bailey, directed by Tom Gorst for Weber Shandwick.

Discover this year’s essential fitness equipment—the S.O.F.A (Sit On Fitness Apparatus). Designed to help people with a variety of health conditions stay active, We Are Undefeatable teamed up with Bill to create the ultimate way to keep active without leaving the comfort of the living room. Tom Gorst’s impeccable sense of comedic timing perfectly complements Bill’s unique humour, creating a memorable experience.