We Are Social Lures JWT's Mobbie Nazir

Global social media agency We Are Social has appointed JWT’s Mobbie Nazir as chief strategy officer in its London headquarters.

In this new role for the agency, Mobbie will be engaged across a range of We Are Social’s global clients. She will also be responsible for the strategic model for global client relationships as well as driving thought leadership across the agency.

At JWT Mobbie was head of digital strategy, responsible for leading and growing digital planning for the agency’s client base. She worked across global clients including Unilever, HSBC and Shell, as well as leading Nestlé’s global and UK digital planning activity. She also played a significant role in JWT’s growth strategy by leading new business pitches and helping drive organic growth amongst the agency’s existing above the line client portfolio.

Before her three years at JWT, Mobbie was managing partner, digital at Fishburn Hedges Group. Here, she grew and developed the agency’s digital and social media offering alongside traditional PR services. She has also previously held the positions of head of planning at MRM Worldwide, business director at Wunderman Interactive, and marketing director at Digitas.

Mobbie Nazir, chief strategy officer, We Are Social said: “In today’s media consumption environment, there’s a huge opportunity for brands that are prepared to put social thinking at the centre of their marketing strategy. Working at an agency that understands and embraces this is an exciting prospect.

“We Are Social is full of bright and talented people with a passion for doing breakthrough work. I’ve been constantly impressed by the way the agency has grown so quickly and expanded its global presence, and I’m looking forward to being a part of this, helping define We Are Social’s business model for the future.”

Jim Coleman, managing director, We Are Social said: “Mobbie brings a really important set of skills and experience to the team here at We Are Social, with a combination of high profile planning, client leadership and business development roles under her belt. Her wealth of knowledge and experience will benefit both We Are Social and our clients - she’s a stellar addition to the team.”