Wavemaker Wins $50M Global Brand Media Business for Back Market

Wavemaker has been appointed as global media consultancy partner for Back Market, the leading dedicated renewed tech marketplace which sells high-quality professionally refurbished electronic devices and appliances. The agency won the $50M brand media account after a competitive pitch process which began in October 2022.

Wavemaker will be tasked with supporting future growth plans and helping to scale the brand as the global go-to for refurbished electronics. The media agency will support Back Market across existing markets in Europe, including the UK, which is a key focus for the French-based brand this year. Wavemaker will also support on its growth expansion into the US.

Alexandra Walker, director of global media at Back Market, said, “Recruiting our future customers with the right message at every stage of their purchase journey is key to fulfilling our ambitious plans for Back Market’s future growth and category-creating mission. Working with Wavemaker, I’m confident we’ll have both the strategic support and activation expertise we need to help consumers understand that refurbished is better than new.”

Alastair Bannerman, global client president at Wavemaker said, “We are delighted to welcome Back Market to Wavemaker and our expanding roster of new economy clients. Our attitude of Positive Provocation is a great match for their ambitious growth trajectory. The partnership reflects our credentials as the right strategic partner for the scale up sector. We can’t wait to get started.”

Founded eight years ago, the Paris-based company has become the world’s leading renewed technology marketplace and aims to lead the market in its transition towards a circular economy. Wavemaker, is increasingly supporting clients on communicating sustainability messages, and is already working with Trainline and WeAre8 in the UK to deliver best practices.

Back Market joins a portfolio of new economy wins for Wavemaker, having recently also added clients including Square, SeatGeek, Zwift, Coinbase, InPost, Mettle, Flink, FreeNow and TikTok to its roster.