Wavemaker Taps Sarah Salter as Global Head of Applied Innovation

Wavemaker has announced Sarah Salter in the new role of global head of applied innovation. As part of Wavemaker’s Worldwide Consulting Hub and based in London, Sarah will work with the agency’s global clients and network to simplify the complex world of innovation, directly applying innovative technology to live projects that solves for client’s specific growth challenges.

Sarah joins from a position as head of innovation with Wavemaker UK where she has led the agency’s key client relationships in digital transformation and innovation. She has been the driving force behind campaigns and consumer experiences like Nationwide’s Local Voices on Alexa and Google, Compare the Market’s immersive augmented reality experience, the Public Health Breastfeeding Friend on Alexa and Google and the NHS WhatsApp response to Covid-19.

With 15 years’ experience Sarah has worked in marketing roles at brands such as P&G, Casio and Equinox, as CMO at fast-growing start-up Vrumi and at Wavemaker helping brands grow through transformational marketing and innovation both in the UK and the US. She is also an IPA Woman of Tomorrow and chaired the 2021 Campaign Technology judging panel.

Sarah takes up this new role at Wavemaker immediately.

Kathryn Spaeth, global chief transformation officer, said of the appointment: “Our clients know that improving their customer experience improves sales, brand health and 1st party data collection. Innovation is synonymous with commerce, platform excellence and with data expertise. When we are strong in innovation, we are strongly living Wavemaker’s provocation and growth promises. That’s why I’m so excited that Sarah joins our Worldwide Consultancy Hub leadership team. She has experience, knowledge and a passion for innovation, and she is the kind of person who will spot an opportunity and deliver it to completion with elan and confidence.”

Sarah Salter added: “At Wavemaker everything is possible and that uniquely entrepreneurial attitude has empowered me to create fantastic innovative work for our clients in the UK. Joining the global team now gives me an opportunity to work with kindred spirits across the Wavemaker network, tap into the expertise of tech partners and start-ups and be part of the collaborative agency ecosystem that is GroupM and WPP. I’m truly excited for this opportunity to move the dial for brands all over the world.”