Wavemaker Reveals the 'Growth Trends' That Will Shape 2022

Today, Wavemaker announces the publication of ‘Growth Trends 2022’ - the second in the series of annual reports compiled by leading experts from the Wavemaker team. Built around the four key pillars of People, Media, Innovation and Content, it examines the key trends that are shaping consumer behaviour, buying and media consumption that brands and their agencies simply cannot afford to ignore.

'Growth Trends 2022' provides actionable insights to support Wavemaker’s mission of helping brands positively provoke growth next year and beyond. It offers invaluable insight into how society is now embracing a new dawn of recognition for midlife+ women, the rise of single positivity and more power to the employee and the possibilities the world of innovation has created with the NFT revolution; by enabling ambient computing and IoT to reach adulthood, and encouraging consumers to step into the Metaverse. But also, why it’s more important than ever for brands to beware of purpose paralysis, how journalism needs to support a fairer society, why it’s time for tech to travel to more inclusive and diverse places, and much more.

Verra Budimlija, chief strategy officer at Wavemaker UK, said: “At Wavemaker, we’re experts in growth. So we that the growth models of today will be useless tomorrow. Established approaches and traditional thinking are being exploded in every sector and every market. Understanding the major forces that shape behaviour and adapting to them is critical to survival. In this year’s report, it’s been fantastic to see so many opportunities centred on building a fair and inclusive society. Be it through technology, media or content, I urge marketers to think about how they can embrace previously neglected audiences to build a better world. We know from first hand experience that this inclusive mindset isn’t just better for society, it’s also better for the bottom line.”

Click here to download a copy of Wavemaker's 'Growth Trends 2022'.