Wavemaker Retains Luxury Watchmaker Audemars Piguet

Wavemaker today announced that following a competitive pitch process it will continue its partnership with Audemars Piguet, a world-leading luxury watch brand. The appointment covers global strategy, media planning, buying and analytics plus local market appointments in key markets such as US, Switzerland, Germany and UK.

Huw Jones, head of client solutions, Wavemaker Switzerland added: “We’ve enjoyed a successful partnership with Audemars Piguet since winning the media brief back in 2016. Next year is a milestone for the brand as the iconic Royal Oak watch celebrates its 50th anniversary, and we look forward to sharing that birthday with Audemars Piguet, to support the planning and the celebrations, and to help the brand to future growth. We are delighted to have retained the client which is a recognition of the strength of our luxury offering.”