Wavemaker Malaysia Wins CARiNG Loyalty Programme Media Duties

Wavemaker Malaysia announced that it has won the media business of Caring Pharmacy’s Loyalty programme. The appointment, which comes after a competitive pitch includes strategy, planning, buying and CRM growth.

Caring Pharmacy holds the largest membership base in Malaysia, and the role it plays in promoting a healthy community built around care & wellbeing means a strong drive at focusing and developing its mobile application to further enhance penetration and customer-experience.

For Wavemaker Malaysia, Caring Pharmacy’s drive towards digital transformation was a fertile partnership ground for Business, Brand and Digital Transformation are at the core of its proprietary Provocative Planning methodology. Deploying it for the pitch Wavemaker Malaysia’s showcased a strong understanding of the loyalty program category dynamics, audience segmentations and a forward-thinking media strategy which lays the foundation for the ambitious goal of 2.5 million members by end of 2023.

Wavemaker Malaysia’s general manager Sheley Lim said: “Bold ambition needs a bold operating method and provocative planning, and industry-first tools ensure we focus on growth and move beyond safe media strategy, for business are looking for more than just a media agency.”

Ms Seow, head of marketing said: “Wavemaker Malaysia proposal set them apart for the brilliant synergy of enthusiasm, future-proof media approach they brought to the table. For us the only way to succeed with our ambitious goal is to partner with ambitious agency and Wavemaker ticked all the right boxes.”