Wavemaker Hong Kong Bolsters Strategic Planning and Creativity

Diego Cerrone has joined Wavemaker Hong Kong's client solutions team as the head of strategy, reporting to Allison Coley, managing director. He is recognised as being a catalyst for inventive thinking with a unique ability to turn insights into actionable ideas and solutions that deliver business value.

Diego brings over 14 years of experience working for global brands such as Mercedes, Tiffany & Co, Vodafone, Barilla, Nivea, Visa, McDonalds, Henkel and Apple in different markets such as Italy, Australia, Middle East and China.

Diego comments: “People say that the only way to do great work is to love what you do. I strongly believe it also depends on who you do this work with. It’s always about the people. When I was asked to join this team, it was a no-brainer to say yes. It just felt so natural to join again what I consider to be a second family. My 2 and a half years in Wavemaker Shanghai have helped me to champion its planning process and build strong professional and personal connections with both colleagues and clients. I can’t wait to start this new exciting chapter of my career.”

Allison adds: “As we head into our second year as an international hub for Wavemaker, I am absolutely thrilled to bring Diego’s strategic rigour and creativity to our team. In his role, Diego will drive Wavemaker’s purchase journey planning across our clients and our teams, strengthening our ability to lead international clients across APAC and globally.”