Wavemaker Crafts More Than Just a Cadbury Ad for Latest Spot

The pandemic has had a crippling effect on the Indian economy. While the big brands got back on track with their large marketing budgets, the neighbourhood stores did not have the same resources.​

Wavemaker crafted a hyper-local personalised campaign on the back of evoking generosity, the core proposition of Cadbury Celebrations, releasing an ad featuring these businesses. Wavemaker provoked consumers that these stores were the backbone for our essentials before and during the pandemic.

A little recognition would go a long way to help revive their businesses. Wavemaker showcased 7000+ stores across 34Mn consumers in two weeks, making it a truly generous ad.