Wavemaker Appoints Mariam Raafat as Managing Director for Egypt

Wavemaker today announced the appointment of Mariam Raafat as MD for its Egypt office. The announcement was made by Rabe Iyer, Wavemaker MENA CEO.

Mariam joins Wavemaker from Coca-Cola in Egypt, where she was leading the integrated marketing communication mandate for the whole portfolio of brands of Coca-Cola. With more than sixteen years of experience in media strategy, brand planning, insights and digital transformation for one of the region’s biggest brands, Mariam brings both seniority and expertise to the benefit of Wavemaker’s clients in the region. 

Commenting on the appointment, Rabe Iyer said: “We are delighted to have Mariam Raafat join the MENA management team. Given her intimate understanding of the Egypt consumer as well as the local media and communication landscape, I believe she is the absolutely right person to support Wavemaker’s growth as an agency of the future and elevate our Egypt operation as a centre of excellence for our growing MENA content practice.“

Mariam, on her new role, said: “It is an absolute pleasure to join the Wavemaker family of future makers. Egypt is at an interesting juncture of growth with old and new rules concurrently in play and I see a big potential in both technology and content as growth pillars for the future.”