Wavemaker Announces Trio of Senior Appointments

Wavemaker UK has made a trio of appointments to its senior team. Robert Jane joins as chief talent officer, Chetan Murthy is appointed head of journey design and Nicky Bradley becomes marketing director.

Rob brings over 17 years HR leadership experience across a variety of different sectors, including seven years leading talent teams at Yahoo! and, most recently, as a consultant to a variety of digital and technology businesses. Rob’s focus will be on embedding the Wavemaker manifesto ‘Let’s Make the Future’, driving the proposition of Care, Create, Grow into the business.

Chetan joins Wavemaker UK following five years as global head of strategy at Vizeum, working with clients such as IKEA, Honda and AB InBev. Prior to that he led strategy across APAC for WPP’s full-service agency, Red Fuse, in Hong Kong and as group strategy director at MEC UK across government clients, BUPA, Nintendo and Danone. Chetan’s focus will be helping to improve purchase journey thinking across all of Wavemaker’s roster of market-leading clients. He will work with the Journey Design team, recognised as one the best planning teams in London.

Nicky has over 20 years’ experience within the media industry where she has held roles within marketing and new business. Nicky joins from Outdoor Plus, the digital out-of-home company where she was Head of Marketing. Prior to this, Nicky was UK marketing director at Maxus. Nicky will report to Mu Ali, chief growth officer, and will be responsible for developing and leading the marketing strategy for Wavemaker. 

Rob will report into Anna Hickey, COO and sits on the executive committee. Chetan will report into Verra Budimlija, chief strategy officer. 

Commenting on the appointments, Paul Hutchison, Wavemaker UK CEO said: “In Rob, Chetan and Nicky we have three experienced senior practitioners who will help us continue to drive future growth for the agency, our clients and our people. Rob is a proven talent professional who will lead our commitment to the development of our People and Culture, while Nicky will ensure that our Wavemaker proposition is loudly and clearly communicated to clients and talent alike. Chetan’s strategic capabilities will help to deliver impact for our clients and build the agency of the future.”