Waterpik’s Latest Campaign Features Joyfully-Obsessed, Oversharing Water Flossers

A new campaign for Waterpik Water Flosser, directed by kaboom productions’ director Jordan Brady for agency 31,000 FT, features people sharing what they love about their Waterpik with unsuspecting friends, family, and in some cases, total strangers. Because you just can’t resist telling others about it – whether they want to know or not.

WaterPik: "Share the Obsession" 00:30 from kaboom productions on Vimeo.

“TMI. That’s the premise of this campaign. Exuberant overshare-ers telling others the most compelling details of using a Waterpik in a delightfully funny way - a perfect fit for director Jordan Brady,” said Kristina Blake, Partner, creative director at 31,000 FT. “He shared our vision for the campaign and delivered with performances that are hilarious and relatable.”

WaterPik: "Share the Obsession - Female" 00:15 from kaboom productions on Vimeo.

For Jordan, the opportunity to reconnect with Kristina Blake and the team at 31,000 FT was further enhanced by his own obsession with the product.

"The whole team at 31,000 FT really knows how to infuse laughs into a strong message. Partner/Creative Director Kristina Blake and I are kindred comedic spirits - we like to lean into the absurdity of the situation,” explains Brady. “As for Waterpik, I've been an evangelist for the famous oral irrigator for decades! What a treat to help spread the word."

WaterPik: "Share the Obsession - Male" 00:15 from kaboom productions on Vimeo.

Jordan applied his passion and experience - for clean teeth and directing - to make the most of each moment from casting to location, delivering vignettes that speak volumes about the product in a series of funny, toothsome exchanges.

The campaign is running on a variety of network, cable, connected and OTT TV.