Water to Foil, Fire to Varnish and Ice to Jelly

Analog Studio was set the innovative task of turning Water to Foil, Fire to Varnish and Ice to Jelly , for SmashHits new Idents. This ambitious project produced a brilliant outcome. The highly anticipated Idents, are set for release during February 2013.

 

The three idents demonstrate the outstanding capabilities of the Analog VFX and Animation team, as each element seamlessly moulds itself into the next physical form.  

 

Gushing water transforms into an elegant foil material,  oozing pink jelly bursts through a rigid ice block and a raging fire is contained and manipulated into a varnished formation. All of the transfigurations reveal the new sleek, SmashHits logo. The structured creation of the SmashHits Idents, took just over 2 months and created new challenges for the small Analog team.