Watch These Industry Pioneers Reveal Their Bold New Marketing Models

In a dynamic discussion at Little Black Book’s inaugural Better Together event in London, the ‘Successful New Models: A Deep Dive into Innovative Marketing’ panel explored how trailblazing companies are reimagining traditional agency frameworks. Moderated by LBB’s CEO, Matt Cooper, the session brought together industry leaders, including Amina Folarin (UK CEO of Oliver), Aidan Darné (VP and head of global production for Shutterstock), Rochelle Palmer (managing director of Untold Studios), Emma Harman (president of EMEA at The Whalar Group), and Andrew Swinand (CEO of ITG). Each shared insights on how their companies are reshaping business models, leveraging AI, and innovating to meet the demands of a shifting advertising landscape, and most importantly, why change is needed for survival.

The panellists highlighted their companies’ unique approaches to growth – whether through creating in-house solutions, building platforms for digital creators, or streamlining content production through AI. The discussion also underscored the importance of deep client partnerships and adaptability. As these leaders push for more agile, tech-integrated approaches, they’re setting new standards in an industry increasingly defined by change, creativity, and collaboration.

To find out more about this insightful discussion and what these companies are doing right, watch below.