With the rise of shelter-in-place guidelines, it is no surprise that individuals around the world have turned to gaming to fill their time. With an increase in both the number of users and time spent on the platform, advertisers are competing for a slice of a booming marketplace. In this brief session jam-packed with new information and actionable strategies, find out how your brand can make an impact in the gaming (sonic) boom. We’ll discuss:
- Is gaming the right marketplace for your brand?
- Which audiences can your brand reach in the gaming marketplace?
- What are the overall trends in gaming?
- What new and/or lasting impact has the pandemic had on the marketplace?
- How can brands effectively reach and convert their target audiences?
- Posted on Gameloft Advertising Solutions' YouTube Channel