Waste Appointed Social Media Agency for Grosvenorcasinos.com and Meccabingo.com

Waste announces that it has been appointed by Rank Group Plc as the retained social media agency for both Grosvenorcasinos.com and Meccabingo.com. The appointment was made after a competitive pitch process.

The initial phase will involve the creation of a new look and feel toolkit for both brands’ social assets. Ongoing, Waste will carry out monthly social media content creation for both brands, plus creating, optimising, publishing and monitoring paid campaigns, and reporting on their performance.

This appointment of Waste comes at an exciting time for Rank as its digital operations continue to show positive growth.

Jemma Starzecki, Rank Group Plc, senior PR & social media manager, digital, said: “I’m delighted to bring Waste on board at such an exciting time. We’re ready to push the boundaries and bring content to our audiences that demonstrates the values our community is built on. This is underpinned by the daily delight that we can bring to people as a leisure brand. We chose Waste because they immersed themselves in our world and execute social in a way that will absolutely immerse our customers.”

Christian Perrins, Waste’s head of strategy, said: “As with any pitch we enter into, we started our Rank journey with a deep dive into the commercial, competitive and social trends at play. We found a brilliant business with unrivalled heritage and credibility, set to take its digital proposition to new levels. We’re getting stuck in now, using social’s unique ability to bring people together around their shared passions.”