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Want to Get Rich Quick? Cif Shows us How

MullenLowe London, 4 months, 3 weeks ago

Surprising new online film from MullenLowe London highlights the value of beauty

Want to Get Rich Quick? Cif Shows us How

We’ve all seen the headlines. We’ve all poured over the 'sure fire' ways to make money on your home. We’ve all dreamed of making a fortune on the housing market.

Lots of schemes promise easy ways to make money. Here's one that works beautifully.

Today, Cif, one the world’s biggest household cleaning brands, has posted an online film highlighting the value of a beautifully clean home – increasing the house price by simply cleaning with Cif products.

The idea was simple...a before and after experiment filmed over two days. Cif took an average London home and asked three independent real estate agents to give their honest appraisal of what the home was worth in its current state. The average value was £1,050,000.

A professional cleaning team then gave the whole house a Cif deep clean from top to bottom. Three further independent real estate agents provided their appraisal of what the home was worth.

Incredibly, the average value was 26% higher than before the clean the previous day.

With a deep Cif clean the team had added £280,000 to the value of the home as the agents valued the property at an average of £1,330,000.


Cif’s mission is to restore the beauty of the manmade world. As such, all Cif products are formulated to not just clean, but to give beautiful results. So when you choose Cif, you know there’s always a beautiful ending.

Cif knows that you want your home to look its best; so they develop products that solve the problems you face, while caring for surfaces at the same time. Like the UK’s bestselling multi-purpose cream cleaner, Cif Cream. Or the Cif Power & Shine sprays range - a powerful clean that’s unbeatably streak-free, first time, every time.

Creative Agency

Creative Agency: MullenLowe London

Category: Cleaning products , Home

Genre: Digital , Documentary , Editing , Storytelling