Wanda Digital Launched
Wanda and Grouek create WANDA DIGITAL, a new, totally integrated digital production service based in Paris, that gathers all the competences necessary to the creation of interactive experiences and brand content (production film, digital and event) under one roof.
Cumulating 30 years of experience in film and digital, the most prestigious international awards (Cannes Lions, FWAs, Eurobest, Epica, Clio, One show, D&AD), and references with major brands such as Evian, Orange, Tippex, Axe, Amnesty International... this new structure distinguishes itself by the strong integration of all the production skills, from the A-list director to the web and mobile developer.
“Through the creation of this new structure, we are responding to a need. Nowadays not all experiences and content are equal, and we will not look to produce at any cost ; our offer will be naturally directed towards innovative user experience on the technological side, and a very high value addition on the filmmaking/direction side,” state both Patrick Barbier and Romain Altain Aldea (CEO Wanda & Grouek).
The line-up at Wanda Digital is:
- Romain Altain Aldéa / Managing Director ( CEO Grouek) - Patrick Barbier / Advising Director (CEO Wanda)
- Hélène Ségol / Executive Producer
- Jean-Frédéric Passot / Creative Director
- Yoann Guény / Creative Technologist
Wanda Digital also houses creatives, designers and digital animators, web engineers and developers, digital producers, film producers, production directors, post-production directors and a technical post-production studio.
Faced with the convergence of video and digital, Wanda Digital intends to respond to the whole process with one single interlocutor, from creation to publishing, with a total mastering of the stakes at hand and management of the economies of scale.
Beyond the natural complementarities that exist between Wanda and Grouek, the raison d’être of WANDA DIGITAL resides in a belief: the strong integration of the totality of competences will be the key to success. Have directors, digital creatives, developers and producers sit down at the same table from conception to launch is the guaranty of a level of creativity pushed to the max, of fluid execution, and all optimized to time and budget.
WANDA DIGITAL works exclusively with Wanda directors. The Producer/Director experience and complicity are in effect a necessary advantage in the optimization of creations. The roster includes the likes of: Jul&Mat (Metronomy, Virgin...), Akama (Orange, Syfy, Wilkinson, Kitkat, Lacoste...), the collective J.A.C.K(Darty 36000 solutions), Cyrille De Vignemont (Isabel Marrant, Chanel, Converse...), Wilfrid Brimo (Amnesty International, Canal+...).
“ It’s hard to make a composite drawing of the typical digital director. They may come from music videos, pure graphics, or from animation, but they all naturally have a tendency to explore the technological aspects of image, from code to connected installations, via motion capture, “ says Hélène Ségol, Executive Producer.
Grouek’s contribution is part of the backbone to the service offered by WANDA DIGITAL.
“Our experience of production and distribution of video within digital set ups, combined with our graphics expertise, motion and technical naturally complete the savoir-faire of Wanda Productions. We know each other very well already, and our association was an obvious progression,” says Romain Altain Aldea, Managing Director of the new entity.
The same thing applies to the creative and technical resources of the studio.
“ Regarding creative production, Wanda Digital is a great opportunity, the perspective of collaborating on extremely ambitious campaigns, placed at the very heart of brand strategy. It’s also a challenge that will lead me to collaborate one on one with directors to help them extract all the potential that digital can offer,”" confides Jean-Frédéric Passot, Creative Director.
The technical stakes are of course at the core of Wanda Digital's proposition. “HTML 5 has taken over from Flash in less time than a lot of people could have imagined. However when it comes to video in particular, it is not yet equivalent in its performance, which leads us to study, test, innovate even more than ever before. And of course other technologies and other applications are starting to assert themselves very rapidly. We are very passionate at the moment particularly for the world of connected things, for example via Arduino and Raspberry environments,” Yoann Guény, Creative Technologist tells us.
Already operational, the new entity accompanies agencies and brands on the most creative and innovative set ups.
