Vyvy Ly Joins Park Pictures as Head of Talent and Executive Producer for Amsterdam

Image credit: Seth Josephs

Park Pictures deepens its focus on the Netherlands with the appointment of Vyvy Ly as head of talent/executive producer for Amsterdam.

Having spent the past decade agency-side at 72andSunny, Havas, We are Pi, and Wieden+Kennedy - producing work for brands like Google and Nike across North America, EMEA, and beyond - Vyvy will head up the Park Pictures’ Amsterdam office, with a focus on pursuing commercial opportunities for Park Pictures directors in the Netherlands. Her extensive production experience gives her a unique understanding of the commercial landscape, allowing her to work closely with agency teams in the development, pitching and production of new work from the region.

“Having had the opportunity to produce work from some of the incredible directors on the Park Pictures roster, I am beyond excited to head up the Amsterdam office.” said Vyvy Ly. “I can’t wait to see the magic we create together in this next chapter.”

In her role Vyvy will work closely with Simone Sebastian, head of talent and new business and Fran Thompson, managing director of Park Pictures London. Under the stewardship of Fran Thompson, Park Pictures has announced exciting new additions to the UK and European roster, strengthened its direct-to-brand production proposition and developed narratively-led shorts including ‘Plongeurs’ by Hector Aponysus, and ‘Overdrive’ by Abigail Wilson.

“The Netherlands has always been a key market for Park Pictures so having Vyvy on-the-ground building out our Amsterdam offering is a key part of our growth strategy for 2025.” said Fran Thompson. “With Vyvy’s agency and production know-how, our aim is for the Amsterdam office to act as a go to production partner to agencies in the market.”.