Vox Creative Releases Dynamic New 'Explainer' Spot for NFL Fantasy Football

In the lead up to this fall’s NFL season, the team at NFL Fantasy approached Vox Creative to generate anticipation and enrolment for the leading Fantasy Football platform. To engage Vox Media’s obsessively curious audiences, we knew we’d need to show them a side of the social phenomenon that they’d never seen before. Fantasy football has become as popular as the sport itself, so we naturally asked ourselves “how did this become such ‘a thing?’”.

Vox Creative went deep into the unknown and surprising history of Fantasy Football and are now telling that story in this one-of-a-kind Explainer video. Available to fans on SB Nation and across Facebook and YouTube, the Explainer video goes deep into Fantasy Football’s pioneers and its origins, dating back to 1962. 

Explainer-style storytelling has been at the centre of the Vox brand’s extraordinary success. In just 3 years, the brand's industry-leading videos have been watched more than 1.5 billion times and, on YouTube where the brand has more than 2.5 million followers, the average watch time is almost 4 minutes. Lately Vox Creative has been adapting the popular video format for its brand partners.