Vonage Holdings Corp. (NYSE: VG), a leading provider of communications services connecting individuals through cloud-connected devices worldwide, announced today that it has selected JWT as its creative advertising agency, and Horizon Media as its media agency. JWT and Horizon will begin working for Vonage on March 1.
“Advertising is one of the most public-facing manifestations of Vonage’s business strategy, and we selected JWT and Horizon after a very competitive review, in which all of the agencies showed an impressive effort and high-quality work,” said Barbara Goodstein, Chief Marketing Officer of Vonage. “We areexcited to partner with both agencies as we continue to develop new ways toengage consumers through personally relevant, high-impact creative coupled with media that drives efficient response.”
Vox Profero continues to handle Hispanic assignments for Vonage, and The Agency Inside Harte Hanks continues to handle direct mail. Neither of these agencies was part of the review.