Volvo's Visually Stunning Print Campaign Showcases Car's Aesthetic Beauty

The Volvo USV-XC90 offers a new technological function that allows the driver to enjoy 360 degrees of visibility around the car.

The agency represented the benefit by rotating the vehicles around an axis to a full 360 spin, the image of an eye emerges clearly signifying the heighten capacity of the driver to see all around - dramatising the level of comfort and security that it provides. 

The design was applied to indoor posters to be placed at Volvo’s Showroom. They were also published as print ads in major local newspapers and billboards.