Volvo Trucks Launches New Digital Experience to Attract Today’s Tech-Forward Trucker

Volvo Trucks North America (VTNA) launched its much-anticipated all-new Volvo VNL truck model across the U.S. and Canada, a reimagined model since which set new standards when it debuted over 27 years ago. To reach the tech-savvy trucking industry of today, VTNA needed to redesign essentially every touchpoint for the Volvo Trucks brand anchored by its digital experience (mobile, Web site, app). Code and Theory led the digital strategy, design and implementation.

While the all-new Volvo VNL was launched this week, drivers and fleets won’t begin taking deliveries of the new trucks until later this year. This made creating a luxurious and enticing experience all the more paramount. Today’s new generation of drivers expects the best in tech, comfort and experience for their long-haul journeys. That’s why with the launch of the all-new Volvo VNL, Volvo Trucks has now set a benchmark for the future of digital experiences in the trucking industry.

The new Volvotrucks.us provides fleets and owner-operators with a detailed look into the future of Volvo Trucks, with its newest VNL. This includes offering buyers a more personalised and easy-to-use interface that captures the essence of life on a long haul. The digital upgrades go beyond aesthetics, incorporating customer personalization, new data and analytics strategy and measurement, and a refreshed style guide to ensure cohesiveness across every brand touchpoint.

Volvo Trucks has introduced the new, best-in-class VNL Configurator, which brings prospective buyers into a tech-first world. The VNL Configurator offers professional drivers, fleet owners, and decision makers a seamless online customisation experience, and was designed to be totally immersive. High-definition and detailed 360-degree views of the interior and customising elements ranging from colour to exterior trim levels, cab side fairings and even real wheel aerodynamics give a realistic view of what the new truck will look like.

Code and Theory has a rich pedigree in automotive and electric vehicles, including working with Rivian, Polestar, and Lucid Motors on new vehicle launches. Through the partnership, Volvo Trucks and Code and Theory prove that premium is more than just a product; it’s a stepping stone into the future of what the automotive and transportation industry holds.

The VN line was introduced in 1996 with a revolutionary aerodynamic shape to dramatically improve fuel efficiency. The low-profile hood and contoured features have influenced every other North American aero truck design since. The redesigned product mirrors Volvo Truck’s commitment to excellence, with its focus on safety, fuel efficiency, driver productivity, connectivity and uptime.

Will Bender, digital communications manager, Volvo Trucks said, “This is a once-in-a-generation launch for Volvo Trucks North America. The sophistication of our vehicles is unmatched therefore our digital experience had to be unmatched as well. This new digital experience leapfrogs us years ahead of our competition much like our vehicles. The bar was high and Code and Theory created a digital presence that soared even higher. We couldn’t be happier to be launching our digital presence today.”

Code and Theory chief creative officer Stephen Clements said, “Volvo Trucks is building a fleet for the next generation of tech-savvy drivers. The sophistication of the digital experience had to match that of the Volvo VNL. Our designers delved deep into every aspect of the vehicles and brought them to life in a way those on the long haul can understand. These trucks are their livelihood, we wanted them to have the most accurate view of their new truck - especially when deliveries won’t begin until later this year. The team succeeded in accomplishing that on all levels.”