B-Reel and Forsman & Bodenfors reveal the next stunt in the Volvo FH campaign
It’s been 19 years since Volvo Trucks first launched the iconic Volvo FH. So when Swedish agency Forsman & Bodenfors were asked to help launch the all new Volvo FH, they knew that it had to be something out of the ordinary.
The result is a massive campaign that includes a digital magazine and several films, one of them being the Ballerina Stunt that shows the handling of the truck. It now has nearly six million views on YouTube.
The next stunt in the series is just as impressive. It deals with roomier cab in the new Volvo FH that has one cubic metre more space, a big improvement for the driver. But how do you visualize the actual size of a cab on a digital screen? The team decided to do it by using what the cab is really all about - truckers.
The result is a stylish and evocative film where everything you see is for real. There are no clips and no trick shooting.