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Volkswagen Changes the Game for Carbon Neutral Campaign

22/06/2021
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Soup Film capture the excitement of sports tournaments in spot from Cedric Dubourg and Cedric Schanze

The perfect combination of Cedric Dubourg and Cedric Schanze - two sports enthusiasts - created a unique look in VW's latest spot from soup.filmproduktion. Together they designed a new way to combine aesthetics and humour. A balanced ratio of dark and light. A colourful mixture that is also represented in the cast - 'a reflection of modern society'. 

Cedric Dubourg says: "a style that reflects in the same way as a highlight montage of a world-class football match does“. 

The rhythmic connection between image and sound makes the car a brilliant anchor point of the individual scenes - "a natural part of the film“.

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