VMLY&R Spain Appoints Pedro Honório da Silva as Head of Technology

VMLY&R Spain, an innovation agency that connects brands with people through creativity, has brought Pedro Honório da Silva on board as head of technology to lead the innovation and technology department with the aim of further strengthening the agency's capabilities. This department combines technology, innovation, and creativity to help brands connect with people.

Pedro has an extensive professional background of over 20 years in the IT industry, having held various international positions at companies such as Citi, Oneview Healthcare, and Qwatti, where he led and managed technology projects in sectors including healthcare, consulting, energy, banking, and retail. Until recently, he was part of the technology leadership team at the digital bank N26, where he managed multiple teams in the area of Platform Engineering.

In Pedro Honório da Silva's words, "I am extremely motivated to take on the challenges that come with this new chapter at VMLY&R Spain. I am confident that I can bring significant value to the company and our clients, always placing particular emphasis on supporting and empowering our technology teams to unleash their full potential. My commitment will be to drive high-quality technological offerings, strengthening the synergy between creative vision and technological capabilities, to significantly, effectively, and sustainably consolidate our impact in the market".

Connecting brands with people through creativity and technology

Pedro's addition to the VMLY&R team in Spain aims to consolidate and reinforce the agency's technological capabilities by bridging the gap between the technology team and other agency specialisations. With this new leadership in place, the agency strengthens its commitment to technology as a cross-cutting element to drive its clients' businesses alongside creativity.

Javier Aguilar, CEO of VMLY&R, commented, "We are delighted to welcome Pedro Honório da Silva to our VMLY&R family. His experience and leadership in technology will be instrumental in taking our value proposition to the next level. The combination of creativity and technology is essential for achieving significant impact in the market, and Pedro will play a crucial role in this direction".