VMLY&R Spain Appoints Paulo Areas as Chief Creative Officer

VMLY&R Spain, brand and customer experience agency, incorporates as chief creative officer for the Spanish market the award-winning creative Paulo Areas. With this appointment, the agency reinforces its creative commitment through an approach that brings together technology, innovation, culture and business transformation to help define connected brands that transform the world. 

Paulo returns from London where he has worked for more than three years as chief creative officer and partner at the creative and innovation agency ForeverBeta, creating global campaigns for brands such as Google, Amazon Prime and Absolut. Areas has more than 20 years of international experience in the field of advertising creativity in different markets, leading teams and projects for national and international brands in different areas in agencies such as Leo Burnett (Portugal, Brazil and Spain), Ogilvy (Spain), Cheil Iberia, or TBWA Dubai. 

His work has been recognised in major global creativity festivals such as Cannes Lions, Eurobest, Creative Circle UK, The Drum Awards UK, Effies Awards, El Ojo, CdeC or El Sol de Iberoamérica for his campaigns for brands such as Magnum, Ford, ChupaChups, P&G, Carrefour or Samsung. 

In the words of Paulo Areas, "As technology continues to evolve, creativity will increasingly become a differentiating factor, not only in the advertising industry, but in the world as a whole. VMLY&R understands this challenge and I am very excited to join a management team in Spain that is championing innovation, and to contribute my vision, curiosity and experience at a key moment for the industry". 

VMLY&R reinforces its focus on creativity, user experience and technology 

The addition of Paulo to the VMLY&R team in Spain comes at a key moment for the agency in the market. With his leadership of both the Madrid and Barcelona creative teams, the agency positions creativity, user experience and technology as the fundamental pillars of its structure, boosting the relevance of its brands in the face of a constantly evolving consumer. 

Javier Aguilar, CEO of VMLY&R, comments, "Paulo's leadership, strategic vision and creativity will be a great boost not only in the creative area, but also in the rest of the company's divisions and specialty areas. This commitment to creativity, together with our expertise in user experience and technological innovation, will be the transversal elements that will help us in our goal of continuing to create connected brands that change the world”.