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VMLY&R Appoints New CEO and Executive Leadership Team in Spain



Javier Aguilar, founder of CX consultancy KingEclient, becomes CEO and assembles a team that bolsters VMLY&R’s capability offering to drive transformation and growth for client partners

VMLY&R Appoints New CEO and Executive Leadership Team in Spain

VMLY&R, the global brand and customer experience agency, has announced its Spain Executive Leadership team with Javier Aguilar appointed chief executive officer. Aguilar and the newly assembled team will be responsible for growing the agency’s capabilities, client partner relationships and bringing together the 300+ people in the VMLY&R network in Spain.

Aguilar brings more than 25 years of experience in the Digital and Customer Experience world. He founded KingEclient* in 2000, a digital transformation and customer experience consultancy that WPP acquired in 2018 and joined the VMLY&R network in 2020.

With two locations, 300+ people, and top local and global clients such as Danone, Telefónica, Bayer, and Santander, Spain is one of VMLY&R’s fastest-growing markets. In 2021, VMLY&R Spain won and started 15 new client relationships and launched popular campaigns such as Activia’s Belly On Our Side, inspiring people to take better care of themselves and Bayer’s new digital B2B platforms Club Bayer.


- Javier Aguilar, Chief Executive Officer 

- Manir Fadel, Chief Creative Officer 

- Nieves Duran, Chief Strategy Officer 

- Anna Geli, Chief Operations Officer

- Fina Sola, Chief Client Officer

- Albert Nicolau, Managing Director

- Paula Vizcaino, Managing Director on the Ford Business

“Having worked with Javier for a few years now, I can't wait for him to bring his passion, expertise and empathy to all our clients and employees in Spain. He has assembled an impressive team that brings together the perfect mix of CX, BX and Commerce. They are onto something incredibly special,” said Andrew Dimitriou, EMEA chief executive officer, VMLY&R

The new leadership team is another sign of the network's local ambition to deliver a fully integrated offering at the intersection of technology, creativity and culture to create connected brands. It includes Manir Fadel, who has led the creative vision and output for Spain as chief creative officer for the past two years along with the promotions of Nieves Duran as chief strategy officer and Fina Sola as chief client officer.

“I could not be more excited and proud to be leading the VMLY&R team in Spain. I cannot wait to get to know all my new colleagues, dive into our clients’ business to help them always stay one step ahead and make VMLY&R the undisputed leading agency in Spain,” said Javier Aguilar, Spain CEO, VMLY&R.

"We are shaping something fresh and innovative, and our new team will leverage the full power of ideas and experiences to create connected brands, which is genuinely exciting. There is a lot of positive energy and creative drive in the air," added Manir Fadel, Spain CCO, VMLY&R.

Aguilar and the new Executive team bring together all VMLY&R employees in Spain from across teams, companies and locations - VMLY&R Barcelona, VMLY&R Madrid and KingEclient – as one unified team and business. They will foster a culture where people can be their very best and make unforgettable work.

view more - Hires, Wins & Business
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VMLY&R Spain, Mon, 24 Jan 2022 12:52:42 GMT